Checking out people's media consumption practices
Checking out people's media consumption practices
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What are a few of the methods mobile phones have shifted the way we take in media? - keep reading to discover more.
With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the increase of internet streaming platforms and short form video content, the method by which people are getting their updates is also shifting. Individuals are progressively turning towards internet news sources, rather than watching TV, to find out about existing worldly affairs. Nevertheless, concurrently, due to a continuous circulation of information, individuals are coming to be overwhelmed by huge volumes of content. In reaction to this, news groups are re-engaging viewers by making short form content that is more clear and easier to observe. Nowadays it is common to find news channels that have mass followings on social media channels. This pattern can be verified by the CEO of the fund that owns Euronews, for instance. Using this approach has been essential for providing individuals with trusted and verified news sources, in a format they can readily access.
In the last few years, with the growth of digital media, the way in which people take in media has changed significantly. For several years, standard tv was the main source of family home entertainment for most people. However, ever since the advancement of internet streaming services, many viewers are turning away from scheduled television, particularly among younger individuals. Rather, international media content analysis reveals that more individuals are buying memberships to streaming services, which strongly affirms the transformation in audience consumption habits. These services are popular for enabling individuals to watch the shows and films they want, any time they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the read more popularity of streaming platforms as a popular media consumption habit among viewers today. These changes show the move towards user-controlled viewing preferences in the industry.
In the existing digital age, smart phones have become one of the most popular devices that people are using to watch videos and access media. These days, many social media networks are offering endless feeds of short, chains of videos, that are growing in appeal among smartphone users. In fact, statistics show that that worldwide, mobile content consumption is on the rise, showing that short form media is one of the fastest growing media trends right now. These platforms allow users to see a variety of personalised content and react instantly, making these videos far more engaging and addictive than conventional media. Short form videos are also being used more frequently for news and instructional functions, not just for entertainment. Consequently, this pattern is changing the way people are actively looking for and counting on to receive knowledge, in a faster, shorter and more accessible format.
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